Before the photoshoot, BC Media and Tapp'd Cocktails collaborated on pre-production tasks to ensure success. They defined campaign objectives, target audience, and visual style. Halloween aesthetics, trends, and color schemes were thoroughly
researched to guide the shoot's direction. A list of Tapp'd Cocktail flavors was compiled, and creative combinations were brainstormed for the Halloween theme. A detailed shot list with specific compositions and setups was created. The team
secured a suitable location with a spooky atmosphere, offering flexibility for various setups.
During the photoshoot, BC Media's team worked closely with Tapp'd Cocktails. They transformed the location into a Halloween-inspired set with pumpkins, spider webs, eerie lighting, and thematic props. The glassware, garnishes, and cocktail
presentation were carefully styled for a visually appealing and cohesive aesthetic. Tapp'd Cocktails' mixologists expertly prepared and mixed various Halloween-themed cocktails, showcasing the step-by-step process. Each cocktail combination
was captured with attention to composition and lighting, ensuring the essence of the Halloween theme was captured.