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TAPP'D COCKTAILS.

BC Media partnered with Tapp'd Cocktails for an exciting Halloween marketing campaign. Their aim was to promote Tapp'd Cocktails' diverse flavors and encourage consumers to create unique Halloween concoctions by mixing different flavors together. The case study provides an overview of the photoshoot conducted by BC Media and highlights the key strategies employed to capture the essence of the campaign.

The objectives were to showcase the versatility of Tapp'd Cocktails, create visually striking Halloween-themed images, and develop captivating visual content for various marketing channels.


Before the photoshoot, BC Media and Tapp'd Cocktails collaborated on pre-production tasks to ensure success. They defined campaign objectives, target audience, and visual style. Halloween aesthetics, trends, and color schemes were thoroughly researched to guide the shoot's direction. A list of Tapp'd Cocktail flavors was compiled, and creative combinations were brainstormed for the Halloween theme. A detailed shot list with specific compositions and setups was created. The team secured a suitable location with a spooky atmosphere, offering flexibility for various setups.

During the photoshoot, BC Media's team worked closely with Tapp'd Cocktails. They transformed the location into a Halloween-inspired set with pumpkins, spider webs, eerie lighting, and thematic props. The glassware, garnishes, and cocktail presentation were carefully styled for a visually appealing and cohesive aesthetic. Tapp'd Cocktails' mixologists expertly prepared and mixed various Halloween-themed cocktails, showcasing the step-by-step process. Each cocktail combination was captured with attention to composition and lighting, ensuring the essence of the Halloween theme was captured.


After the shoot, BC Media's post-production team edited and enhanced the images, incorporating effects to heighten the Halloween ambiance and reinforce the Tapp'd Cocktails brand.

The collaboration between BC Media and Tapp'd Cocktails was a resounding success, resulting in a captivating photoshoot that effectively conveyed the Halloween marketing campaign. The professionally captured and edited images showcased the Tapp'd Cocktails in a visually striking manner, grabbing the attention of the target audience. As a result, these visuals generated significant engagement on social media platforms, with enthusiastic consumers liking, commenting, and sharing the content, eager to recreate the Halloween-themed cocktails.

Beyond just creating buzz, the campaign also succeeded in boosting brand awareness. By highlighting Tapp'd Cocktails' versatility, it attracted new customers and positioned the brand as an exciting choice for Halloween celebrations. The photoshoot proved its value through multi-channel utilization, with the imagery being repurposed across various marketing channels such as social media campaigns, website banners, email newsletters, and promotional materials, maximizing its impact and reach.

BC Media's collaboration with Tapp'd Cocktails for the Halloween marketing campaign photoshoot not only showcased the brand's diverse range of cocktails but also inspired consumers to experiment with unique combinations. The visually stunning imagery embodied the Halloween spirit, effectively achieving the campaign's objectives of increasing brand awareness and driving engagement. This photoshoot stands as a testament to the power of creative visual content in capturing the attention of the target audience and establishing a brand's presence in the market.

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